| Description: | Overview:
The following document will outline the website that is available for purchase. The purchase will include the website front end + backend databases, the domain names, the marketing solutions and internet branding and finally the possibility of taking up a secure website hosting solution.
The value of this website business is based upon current market value, customer base, branding and website structure including features. This has been valued at £6000. The site will be available for purchase using a secure online escrow facility. The facility will allow for multiple bidders, at the end of the auction the highest bidder will be able to enter the escrow agreement. If the terms and conditions of this are not met, the site will be placed back into auction and all bidders notified.
You are paying for fully functional advanced web application system, with a high volume product turnover, unique branding, a customer base and a business with a top place in the market.
Domains:
The website has the following domains: www.duroworld.org ; secure.duroworld.org – additional wild card domains are available from the root domain.
Website Architecture:
The website has been built using state of the art functionality. It comprises of two major parts, Front-End and Back-End. Unlike traditional websites, the Duro site is fully expandable and it is self contained. Any functionality required can easily be added to the site using modules.
Front-End:
The Front-End website is the part that is perceived by the customer on the Internet. The can easily and effectively enter the site website and find the products they require. Navigation is made is easy, by linking all the product together and photographs of high definition. The entire Front-End is customisable via the administration system. This includes the product types, categories and stock level. All art work, logos, advertising banners and colours are also controlled via the administration system. This means that the owner does not need to employ a full time web designer to make look and feel changes to the site.
The Front-End site also has links to allow customer to login, track their orders and manage the account information. By logging into the site, customers have access to much more functionality, including advanced searches and if need be, special offers. This allows the owner to keep in touch with the clientele and regular offer them special deals that would not normally be available to a customer that has not registered.
Each Product has zoom facility, allowing multiple photographs to be added so that customers can see the quality of the product that they are going to be able to buy.
The main page has been built with striking colours and an easy to use navigation system. Duro is renowned for being easy to use and allows customers to quickly and effectively purchases goods without the usual fuss that you find on most websites today.
Customers are informed that they can be with various types of payment and for security, all payments go through our SSL link. The SSL link is encrypted and is an Internet standard for ecommerce. The SSL certificates for this domain are included with the sale.
Each product has its own exclusive page. When new products are to the site, links can be placed on the front page. Internal links between products are created automatically by the Back-End system. Unlike most ecommerce systems, this site allows you to automatically mark up the product and to set the quantity. This means you can force customers to only buy the product in certain quantities, which therefore increases your bottom line. When you set the sell quantities, the site automatically worked out the percentage savings to the customer. This is an extremely powerful advertising tool as it again assists in increasing the profit margin.
The customer has access to other facilities, such as the price comparison tool and the wish list. Both of these will automatically appear on the all product pages. Stock level is automatically adjusted on every order and is updated on the Front-End so customers are aware if you are out of stock.
In order to advertise further goods to the customer, the site can automatically show relevant product on this page. Linking products in this manner is a well known marketing concept that large business such as Amazon and Tesco already use.
The site has numerous other facilities for the customer, including the ability to write blogs regarding products and further interactive tools. The site is expandable to include new technologies as they become available. Such as mobile phone access, allowing customers to purchase on the move.
Back-End:
The Back-End system constitutes the heart of the website. It manages the business’s complete inventory and stock control, order, purchases, deliveries, customers, newsletters, promotions, credit card authorisations, marketing and advertising strategy (including managing advertisers) and it contains a full reporting system for stock and orders.
The Back-End system is accessed through a control panel and enables the site to become extremely manageable and in most cases self reliable. The owner can review the current orders, process them and then set the order to delivery. During this process the customer is always informed and for instance their card is declined, they can be notified by the website.
As you can see from the screen shot above, the owner can easily look after the pricing structure, quantity and product attributes. Adding a new product is easily done using this Back-End system. The navigation at the top of the page is easy to use and creating newsletters or simply processing orders can all be completed from this one central resource.
As discussed earlier, the makeup of the Front-End is also controlled from this administration system. By clicking on CMS button on the navigation, the owner is presented with a series of tools that will enable them to customise the site. The site offers dual functionality so that for advanced users, HTML, AJAX and scripting can be implemented. For novice users, the site offers an straightforward application to create the web pages, in much the same format as writing an email or creating a Word document. The owner can insert pictures, add logos, change colours, insert text and create hyperlinks.
Various payment modules are available. Paypal, PROTX can be used for automated processing and manual PDQ or telephone banking can also be implemented. This makes payment flexible for the owner.
Conclusion:
The site is a self contained professional and very profitable business outfit. It does not require any further input from webs designers and it does not require staff to maintain it. It can simply be controlled by a single business person who has some internet skills.
All bids will be considered.
Thank you.
|
Watch Auction